Ed Gandia became a successful B2B copywriter in only 27 months — while holding down his demanding full-time sales job. In that short period of time, he took his freelance business from zero to a six-figure income. He grossed $163,181 in his first year as a full-time copywriter … without sacrificing his lifestyle or putting his family’s financial future at risk.
As his career has progressed, Ed has become an expert in writing case studies and has developed an easy system for writing great case studies that B2B clients love.
During a recent interview with Steve Slaunwhite, Ed explained why case studies are so important these days for B2B writers – and why this powerful marketing tool continues to drive results for B2B companies.
In this video Ed outlines the key elements of his session at the 2012 AWAI B2B Copywriting Intensive including what you can charge for the case studies you write.
