Bob Bly has been a B2B marketer for over 25 years, working with a wide range of businesses including IBM, Network Solutions, Intuit and Forbes. His successes in the direct marketing field are plentiful, earning him respect from B2B companies and B2B copywriters around the world.
What’s more, he’s consistently earned well over $500,000 year after year writing for the B2B and direct-marketing industries.
Bob became — and has remained — a consistent high-earner because he is the undisputed master of getting clients and business-building.
In this interview with Steve Slaunwhite, Bob outlines three critical strategies that every B2B copywriter must have in place in order to attract high quality B2B clients.
