editing/writing tips - B2B Writers International

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editing/writing tips Articles

Suzanne Pledger September 11, 2025

You got a creative brief from a client that was… too brief. What to do? Reverse-engineer copy by stealing your client’s lines.

Jen Phillips April January 2, 2025

You don’t need to be Steven Spielberg to be effective at B2B storytelling. But you do need these 3 components of an inciting incident.

Suzanne Pledger September 11, 2025

You got a creative brief from a client that was… too brief. What to do? Reverse-engineer copy by stealing your client’s lines.

Jen Phillips April January 2, 2025

You don’t need to be Steven Spielberg to be effective at B2B storytelling. But you do need these 3 components of an inciting incident.