JUST PUBLISHED: AWAI’s 2026 Copywriter’s Manifesto — Click Here to Grab Your Free Copy!

direct mail Articles

Lumpy Mail for B2B?

Lumpy Mail for B2B?

Does lumpy mail have a place in B2B copywriting or is it too cheesy? Mac Bull explores the uses of lumpy mail for B2B marketing.

How Long Should Your Copy Be?

Long copy is dead. Short copy can’t deliver. Who is right? Here are 8 considerations to help you determine the correct length.

Lumpy Mail for B2B?

Lumpy Mail for B2B?

Does lumpy mail have a place in B2B copywriting or is it too cheesy? Mac Bull explores the uses of lumpy mail for B2B marketing.

How Long Should Your Copy Be?

Long copy is dead. Short copy can’t deliver. Who is right? Here are 8 considerations to help you determine the correct length.