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consulting Articles

Writing in your clients brand voice

How to Write about a Brand

When you need to write about a brand in your copy, use these tips to make the process easy and effective.

Hoop Dreams — Your Superstar Skills

Are you getting paid for copywriting projects while your highest-value skills remain uncompensated? Michael Katz explains your greatest value.

Writing in your clients brand voice

How to Write about a Brand

When you need to write about a brand in your copy, use these tips to make the process easy and effective.

Hoop Dreams — Your Superstar Skills

Are you getting paid for copywriting projects while your highest-value skills remain uncompensated? Michael Katz explains your greatest value.