B2B companies are using AI for content. But they’re using B2B writers too. Here’s where your skills are needed in the hybrid workflow.
It might seem like doing exactly what your client asks for is your best option. But you’ll please your clients more by asking questions.
Even if you have good business results, one or more of these five elements of the writing process can help you improve them.
Become a speaker to grow your B2B freelance writing business? Yes, you can get major benefits from speaking. Here’s how.
When a client changes scope or scale, instead of reacting, use this four-step process to stay focused on the problem to be solved.
You do site audits for clients… but do you know how to use the same thought process for yourself by auditing successful B2B writers?
When a client sent me a draft of a strategy she’d cooked up with AI, I almost missed the B2B writing opportunity. But I didn’t.
White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
Ever had a client accept your copy but post a different version? Messy messaging costs your clients. Here’s how to help them fix it.
These inspirational examples of LinkedIn use shine the light on how to go from B2B LinkedIn influencer to visible creator.
B2B companies are using AI for content. But they’re using B2B writers too. Here’s where your skills are needed in the hybrid workflow.
It might seem like doing exactly what your client asks for is your best option. But you’ll please your clients more by asking questions.
Even if you have good business results, one or more of these five elements of the writing process can help you improve them.
Become a speaker to grow your B2B freelance writing business? Yes, you can get major benefits from speaking. Here’s how.
When a client changes scope or scale, instead of reacting, use this four-step process to stay focused on the problem to be solved.
You do site audits for clients… but do you know how to use the same thought process for yourself by auditing successful B2B writers?
When a client sent me a draft of a strategy she’d cooked up with AI, I almost missed the B2B writing opportunity. But I didn’t.
White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
Ever had a client accept your copy but post a different version? Messy messaging costs your clients. Here’s how to help them fix it.
These inspirational examples of LinkedIn use shine the light on how to go from B2B LinkedIn influencer to visible creator.
