B2B Writers International

Welcome to the first issue of B2B Writers Insider and our new monthly e-newsletter format!

What’s the mission in going monthly?

Simplicity and focus for your B2B copywriting career success.

As your new Executive Director and Learning Chief, I’ve been tasked to take a fresh look at your membership benefits and your hub at B2BWritersInterational.com.

Working together with the AWAI team behind B2B training, we know two things for sure:

1. You get a boatload of emails every day and it can be overwhelming. That’s why we’re moving to a monthly newsletter with occasional emails as needed, and…
2. You could use a more practical path to gain traction, advance your B2B writing skills, and run your business. With that, I’m delighted to introduce you to a new MEMBER DASHBOARD with a streamlined user experience (UX) on the site.

Here’s the new flow on your dashboard organized in easy-to-spot hubs:

• Now when you log in, you’ll see a “WHAT’S COMING THIS MONTH” hub at the top. NEW! Always check this section to access the latest content, live event announcements, and more. We’ll update this section each month with expert interviews and more.
• Next, you’ll find a new GET STARTED hub with “B2B basics” tutorials. NEW! This is a great starting point to get a solid foundation on B2B marketing, why clients need you, and what they need now.
• Third, you’ll find the BUILD YOUR B2B WRITING SKILLS hub, introducing you to the many projects you can offer clients along with our best resources for mastery. NEW! Your membership includes access to AWAI’s most popular B2B training program, Modern B2B Copywriting, created by veteran B2B copywriter and acclaimed author, Steve Slaunwhite. You’ll find your free access link in this section.
• Up next: you’ll see the GET CLIENT & BUILD YOUR BUSINESS hub, with our very best resources to land your first clients and grow from there. NEW! Your membership includes access to AWAI’s incredible B2B training program, Getting B2B Clients: How to Land Great Clients Fast in Just 6 Easy Steps, again from the master Steve Slaunwhite. You’ll find your free access link in this section.
• Finally, you’ll find a new OTHER MEMBER BENEFITS & BONUSES hub with additional goodies all in one place, including free access to the WritersWanted.com job board where you can refine your search to B2B copywriting opportunities.

Take a look around the updated dashboard to find these gems and more!

And in case you haven’t met me, I’ve been doing B2B copywriting and marketing for four decades.

My most recent B2B client, found through a local marketing agency connection, is a medical professional liability insurance provider serving a specific region. After re-writing/optimizing all the content on their 10-year-old website and creating a ‘competition comparison chart,’ these were the results: 

“Pam helped us refine the website messaging that supported Medical Mutual’s digital outreach campaign to physicians, practice managers, and insurance agents in Massachusetts. The reorganized website then saw a 10% lift in new users and page views year over year. Key landing pages for each audience directly addressed the key benefits of the company’s coverage and service advantages specific to that audience.

“Pam was also instrumental in developing a carrier comparison chart that was downloaded over 300 times when during a specific campaign. The chart featured seven important factors for physicians to consider when choosing a medical insurance carrier.”

This is the work I’ve been doing for years. It’s the work I love and find incredibly rewarding for my clients and myself. 

Enough about me! It’s time to shine a light on YOU and your path! Check out this month’s benefits just for you.

Pam Foster
B2B Writers International