White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
If technical writing is where you feel at home, these tips can help you become a master, writing clear and impactful technical content.
Long copy projects have lots of moving pieces. Here are eight steps you can take to properly manage a white paper project.
A white paper project goes more smoothly when you and your client are on the same page. Here are three steps to help you work together.
White papers aren’t projects you usually just pick up and start writing. Effective white paper projects focus on these eight key elements.
Writing white papers doesn’t need to be difficult, as long as you start with this one activity that’s the basis for every successful white paper.
B2B prospects are consuming a lot of content these days. White papers are a big part of that mix — here’s how to pitch white papers.
Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.
In this video interview, Gordon Graham discusses the place white papers have in today’s B2B marketing strategy.
If an expert copywriter calls and asks for your help on a client project, what would you do? Here are 3 tips you can use.
White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
If technical writing is where you feel at home, these tips can help you become a master, writing clear and impactful technical content.
Long copy projects have lots of moving pieces. Here are eight steps you can take to properly manage a white paper project.
A white paper project goes more smoothly when you and your client are on the same page. Here are three steps to help you work together.
White papers aren’t projects you usually just pick up and start writing. Effective white paper projects focus on these eight key elements.
Writing white papers doesn’t need to be difficult, as long as you start with this one activity that’s the basis for every successful white paper.
B2B prospects are consuming a lot of content these days. White papers are a big part of that mix — here’s how to pitch white papers.
Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.
In this video interview, Gordon Graham discusses the place white papers have in today’s B2B marketing strategy.
If an expert copywriter calls and asks for your help on a client project, what would you do? Here are 3 tips you can use.
