B2B companies are using AI for content. But they’re using B2B writers too. Here’s where your skills are needed in the hybrid workflow.
It might seem like doing exactly what your client asks for is your best option. But you’ll please your clients more by asking questions.
Even if you have good business results, one or more of these five elements of the writing process can help you improve them.
When a client changes scope or scale, instead of reacting, use this four-step process to stay focused on the problem to be solved.
When a client sent me a draft of a strategy she’d cooked up with AI, I almost missed the B2B writing opportunity. But I didn’t.
Don’t struggle in the face of writing obstacles. Use these three principles to transform obstacles into opportunities for action.
I normally trade time for money writing for clients. But that’s changing. Here’s how I’m using AI to build a clientless business.
This article starts a series that explores a “live here, work there” lifestyle many freelancers are embracing… even for B2B writing.
You submitted your best work… and your B2B client doesn’t like your copy. Now what? Use this four-step process to get back on track.
You got the B2B writing project! Now set up your success from the moment the client says yes by doing the boring stuff. Like this.
B2B companies are using AI for content. But they’re using B2B writers too. Here’s where your skills are needed in the hybrid workflow.
It might seem like doing exactly what your client asks for is your best option. But you’ll please your clients more by asking questions.
Even if you have good business results, one or more of these five elements of the writing process can help you improve them.
When a client changes scope or scale, instead of reacting, use this four-step process to stay focused on the problem to be solved.
When a client sent me a draft of a strategy she’d cooked up with AI, I almost missed the B2B writing opportunity. But I didn’t.
Don’t struggle in the face of writing obstacles. Use these three principles to transform obstacles into opportunities for action.
I normally trade time for money writing for clients. But that’s changing. Here’s how I’m using AI to build a clientless business.
This article starts a series that explores a “live here, work there” lifestyle many freelancers are embracing… even for B2B writing.
You submitted your best work… and your B2B client doesn’t like your copy. Now what? Use this four-step process to get back on track.
You got the B2B writing project! Now set up your success from the moment the client says yes by doing the boring stuff. Like this.
