
Marketing Yourself Roadmap
Your freelance business is set up and you have copywriting skills. Now it’s time to market your new freelance writing business. Follow this roadmap to B2B clients.

Your freelance business is set up and you have copywriting skills. Now it’s time to market your new freelance writing business. Follow this roadmap to B2B clients.

B2B companies are using AI for content. But they’re using B2B writers too. Here’s where your skills are needed in the hybrid workflow.

Even if you have good business results, one or more of these five elements of the writing process can help you improve them.

When a client changes scope or scale, instead of reacting, use this four-step process to stay focused on the problem to be solved.

When a client sent me a draft of a strategy she’d cooked up with AI, I almost missed the B2B writing opportunity. But I didn’t.

Ever had a client accept your copy but post a different version? Messy messaging costs your clients. Here’s how to help them fix it.

Every B2B website must answer these 4 questions to win buyer trust and keep them on the site. Give your clients’ web copy an upgrade.

You can have a global writing business without leaving your home. Steve Maurer shares his accidental journey to international writer.

Don’t struggle in the face of writing obstacles. Use these three principles to transform obstacles into opportunities for action.

Marketers don’t see the value in content when it isn’t decision-driving content. So how do you create that? Ask the right questions.

Your freelance business is set up and you have copywriting skills. Now it’s time to market your new freelance writing business. Follow this roadmap to B2B clients.

B2B companies are using AI for content. But they’re using B2B writers too. Here’s where your skills are needed in the hybrid workflow.

Even if you have good business results, one or more of these five elements of the writing process can help you improve them.

When a client changes scope or scale, instead of reacting, use this four-step process to stay focused on the problem to be solved.

When a client sent me a draft of a strategy she’d cooked up with AI, I almost missed the B2B writing opportunity. But I didn’t.

Ever had a client accept your copy but post a different version? Messy messaging costs your clients. Here’s how to help them fix it.

Every B2B website must answer these 4 questions to win buyer trust and keep them on the site. Give your clients’ web copy an upgrade.

You can have a global writing business without leaving your home. Steve Maurer shares his accidental journey to international writer.

Don’t struggle in the face of writing obstacles. Use these three principles to transform obstacles into opportunities for action.

Marketers don’t see the value in content when it isn’t decision-driving content. So how do you create that? Ask the right questions.