B2B companies are using AI for content. But they’re using B2B writers too. Here’s where your skills are needed in the hybrid workflow.
Even if you have good business results, one or more of these five elements of the writing process can help you improve them.
You do site audits for clients… but do you know how to use the same thought process for yourself by auditing successful B2B writers?
White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
Every B2B website must answer these 4 questions to win buyer trust and keep them on the site. Give your clients’ web copy an upgrade.
B2B buyers are using AI’s GEO for search and discovery. So how do you position your B2B writing content so it has GEO visibility?
Don’t struggle in the face of writing obstacles. Use these three principles to transform obstacles into opportunities for action.
Marketers don’t see the value in content when it isn’t decision-driving content. So how do you create that? Ask the right questions.
I normally trade time for money writing for clients. But that’s changing. Here’s how I’m using AI to build a clientless business.
Even B2B copy has to be conversational. But tone is still critical for credibility. Avoid these 7 tone pitfalls in your B2B writing.
B2B companies are using AI for content. But they’re using B2B writers too. Here’s where your skills are needed in the hybrid workflow.
Even if you have good business results, one or more of these five elements of the writing process can help you improve them.
You do site audits for clients… but do you know how to use the same thought process for yourself by auditing successful B2B writers?
White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
Every B2B website must answer these 4 questions to win buyer trust and keep them on the site. Give your clients’ web copy an upgrade.
B2B buyers are using AI’s GEO for search and discovery. So how do you position your B2B writing content so it has GEO visibility?
Don’t struggle in the face of writing obstacles. Use these three principles to transform obstacles into opportunities for action.
Marketers don’t see the value in content when it isn’t decision-driving content. So how do you create that? Ask the right questions.
I normally trade time for money writing for clients. But that’s changing. Here’s how I’m using AI to build a clientless business.
Even B2B copy has to be conversational. But tone is still critical for credibility. Avoid these 7 tone pitfalls in your B2B writing.
