White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
Every B2B website must answer these 4 questions to win buyer trust and keep them on the site. Give your clients’ web copy an upgrade.
B2B buyers are using AI’s GEO for search and discovery. So how do you position your B2B writing content so it has GEO visibility?
Don’t struggle in the face of writing obstacles. Use these three principles to transform obstacles into opportunities for action.
Marketers don’t see the value in content when it isn’t decision-driving content. So how do you create that? Ask the right questions.
I normally trade time for money writing for clients. But that’s changing. Here’s how I’m using AI to build a clientless business.
Even B2B copy has to be conversational. But tone is still critical for credibility. Avoid these 7 tone pitfalls in your B2B writing.
You submitted your best work… and your B2B client doesn’t like your copy. Now what? Use this four-step process to get back on track.
You got the B2B writing project! Now set up your success from the moment the client says yes by doing the boring stuff. Like this.
A LinkedIn creator is not the same as a thought leader. And which one you choose to be depends on your freelance writing goals.
White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
Every B2B website must answer these 4 questions to win buyer trust and keep them on the site. Give your clients’ web copy an upgrade.
B2B buyers are using AI’s GEO for search and discovery. So how do you position your B2B writing content so it has GEO visibility?
Don’t struggle in the face of writing obstacles. Use these three principles to transform obstacles into opportunities for action.
Marketers don’t see the value in content when it isn’t decision-driving content. So how do you create that? Ask the right questions.
I normally trade time for money writing for clients. But that’s changing. Here’s how I’m using AI to build a clientless business.
Even B2B copy has to be conversational. But tone is still critical for credibility. Avoid these 7 tone pitfalls in your B2B writing.
You submitted your best work… and your B2B client doesn’t like your copy. Now what? Use this four-step process to get back on track.
You got the B2B writing project! Now set up your success from the moment the client says yes by doing the boring stuff. Like this.
A LinkedIn creator is not the same as a thought leader. And which one you choose to be depends on your freelance writing goals.
