White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
Leads are critical to B2B companies. And AI can help. Here are five real-life ways to use AI to help B2B clients generate leads.
Metrics and monitoring keep a marketing strategy on track for results. If you’re using AI-powered B2B lead gen, use these six metrics.
Interactive content marketing generates more leads for B2B companies. Here are seven types that have proven effective.
Using AI for headline ideas is fine. But the real power is in AI workflows, making your B2B lead generation strategies more effective.
Charles George shares the same top seven tips he uses with clients to build their email lists, so you can grow your B2B business.
These three types of lead magnets are most likely to move my clients to the next phase of the customer journey. Here’s how and why.
Writing posts that get the most attention doesn’t mean you’ll get leads. Here are five ideas to create lead-generating LinkedIn posts.
Alexa and Siri are involved in a lot of searches. Here are 5 tips to help you leverage voice search for your B2B writing business.
Use these three techniques every day, and cultivate patience, to plant the seeds that attract B2B writing clients.
White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
Leads are critical to B2B companies. And AI can help. Here are five real-life ways to use AI to help B2B clients generate leads.
Metrics and monitoring keep a marketing strategy on track for results. If you’re using AI-powered B2B lead gen, use these six metrics.
Interactive content marketing generates more leads for B2B companies. Here are seven types that have proven effective.
Using AI for headline ideas is fine. But the real power is in AI workflows, making your B2B lead generation strategies more effective.
Charles George shares the same top seven tips he uses with clients to build their email lists, so you can grow your B2B business.
These three types of lead magnets are most likely to move my clients to the next phase of the customer journey. Here’s how and why.
Writing posts that get the most attention doesn’t mean you’ll get leads. Here are five ideas to create lead-generating LinkedIn posts.
Alexa and Siri are involved in a lot of searches. Here are 5 tips to help you leverage voice search for your B2B writing business.
Use these three techniques every day, and cultivate patience, to plant the seeds that attract B2B writing clients.
