Cold prospecting for my B2B writing business has taught me some things about myself and about the process. Here are my lessons learned.
In article one, looking at being a creator vs. generating writing leads on LinkedIn, Divya Agrawal lays out the realities of each path.
Increasing your B2B content impact isn’t about creating more content. It’s about using an 80/20 framework to focus on the right things.
Don’t let your new B2B writing contract turn into a cautionary cybersecurity tale. Add these three clauses to protect yourself.
These five evergreen LinkedIn post ideas help you show your expertise, communicate in your prospect’s language, and generate leads.
You know story sells, even in B2B marketing. But… not all stories are the same. Use this guidance to decide what kind of story to tell.
You know storytelling is what makes writing engaging. But do you know the key components you need to include to create that engagement?
B2B writers often create copy about complex B2B topics. When you write using these two techniques, you reduce friction for readers.
Take your profitable case study and repurpose it into a sales enablement kit that boosts your revenue with little extra effort.
Use the classic narrative arc and this four-step process to develop a story structure that makes your B2B writing impossible to ignore.
Cold prospecting for my B2B writing business has taught me some things about myself and about the process. Here are my lessons learned.
In article one, looking at being a creator vs. generating writing leads on LinkedIn, Divya Agrawal lays out the realities of each path.
Increasing your B2B content impact isn’t about creating more content. It’s about using an 80/20 framework to focus on the right things.
Don’t let your new B2B writing contract turn into a cautionary cybersecurity tale. Add these three clauses to protect yourself.
These five evergreen LinkedIn post ideas help you show your expertise, communicate in your prospect’s language, and generate leads.
You know story sells, even in B2B marketing. But… not all stories are the same. Use this guidance to decide what kind of story to tell.
You know storytelling is what makes writing engaging. But do you know the key components you need to include to create that engagement?
B2B writers often create copy about complex B2B topics. When you write using these two techniques, you reduce friction for readers.
Take your profitable case study and repurpose it into a sales enablement kit that boosts your revenue with little extra effort.
Use the classic narrative arc and this four-step process to develop a story structure that makes your B2B writing impossible to ignore.
Take a look if you’re serious about accelerating your skills and income potential.
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