<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Martha Carlson &#8211; B2B Writers International</title>
	<atom:link href="https://b2bwritersinternational.com/author/m_carlson/feed/" rel="self" type="application/rss+xml" />
	<link>https://b2bwritersinternational.com</link>
	<description></description>
	<lastBuildDate>Tue, 02 Jun 2026 22:42:49 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.0</generator>
	<item>
		<title>From Lead Magnet to Thought Leadership: The New White Paper</title>
		<link>https://b2bwritersinternational.com/2026/06/from-lead-magnet-to-thought-leadership-the-new-white-paper/</link>
					<comments>https://b2bwritersinternational.com/2026/06/from-lead-magnet-to-thought-leadership-the-new-white-paper/#respond</comments>
		
		<dc:creator><![CDATA[Martha Carlson]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 09:37:54 +0000</pubDate>
				<category><![CDATA[-Writing Skills-]]></category>
		<category><![CDATA[B2B Content]]></category>
		<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Lead-gen]]></category>
		<category><![CDATA[Master Your Skills]]></category>
		<category><![CDATA[White Papers]]></category>
		<category><![CDATA[B2B content]]></category>
		<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[free content]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[level 1]]></category>
		<category><![CDATA[level 2]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[writing/editing]]></category>
		<guid isPermaLink="false">https://b2bwritersinternational.com/?p=53119</guid>

					<description><![CDATA[White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.]]></description>
		
					<wfw:commentRss>https://b2bwritersinternational.com/2026/06/from-lead-magnet-to-thought-leadership-the-new-white-paper/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>My B2B Writing Cold Prospecting Diary: Lessons Learned</title>
		<link>https://b2bwritersinternational.com/2025/12/my-b2b-writing-cold-prospecting-diary-lessons-learned/</link>
					<comments>https://b2bwritersinternational.com/2025/12/my-b2b-writing-cold-prospecting-diary-lessons-learned/#respond</comments>
		
		<dc:creator><![CDATA[Martha Carlson]]></dc:creator>
		<pubDate>Tue, 02 Dec 2025 16:10:15 +0000</pubDate>
				<category><![CDATA[-Getting Clients-]]></category>
		<category><![CDATA[-Running a Business-]]></category>
		<category><![CDATA[B2B Business Building]]></category>
		<category><![CDATA[B2B Content]]></category>
		<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Getting B2B Clients]]></category>
		<category><![CDATA[Master Your Skills]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[Social Media and Mobile Marketing]]></category>
		<category><![CDATA[B2B content]]></category>
		<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[getting B2B clients]]></category>
		<category><![CDATA[getting clients]]></category>
		<category><![CDATA[level 1]]></category>
		<category><![CDATA[level 2]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[member content]]></category>
		<category><![CDATA[Running your business]]></category>
		<guid isPermaLink="false">https://b2bwritersinternational.com/?p=52771</guid>

					<description><![CDATA[Cold prospecting for my B2B writing business has taught me some things about myself and about the process. Here are my lessons learned.]]></description>
		
					<wfw:commentRss>https://b2bwritersinternational.com/2025/12/my-b2b-writing-cold-prospecting-diary-lessons-learned/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The 3 Questions That Can Help Your Writing Business Succeed</title>
		<link>https://b2bwritersinternational.com/2025/11/the-3-questions-that-can-help-your-writing-business-succeed/</link>
					<comments>https://b2bwritersinternational.com/2025/11/the-3-questions-that-can-help-your-writing-business-succeed/#respond</comments>
		
		<dc:creator><![CDATA[Martha Carlson]]></dc:creator>
		<pubDate>Thu, 20 Nov 2025 10:58:58 +0000</pubDate>
				<category><![CDATA[-Running a Business-]]></category>
		<category><![CDATA[Business Basics]]></category>
		<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Master Your Skills]]></category>
		<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[business basics]]></category>
		<category><![CDATA[free content]]></category>
		<category><![CDATA[level 1]]></category>
		<category><![CDATA[level 2]]></category>
		<category><![CDATA[motivation]]></category>
		<guid isPermaLink="false">https://b2bwritersinternational.com/?p=52753</guid>

					<description><![CDATA[Good writing skills are table stakes. But the answers to these 3 questions are more important to the success of your writing business.]]></description>
		
					<wfw:commentRss>https://b2bwritersinternational.com/2025/11/the-3-questions-that-can-help-your-writing-business-succeed/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The Sweet Spot Where B2B Companies Are Grateful They Saw Your Ad</title>
		<link>https://b2bwritersinternational.com/2025/11/the-sweet-spot-where-b2b-companies-are-grateful-they-saw-your-ad/</link>
					<comments>https://b2bwritersinternational.com/2025/11/the-sweet-spot-where-b2b-companies-are-grateful-they-saw-your-ad/#respond</comments>
		
		<dc:creator><![CDATA[Martha Carlson]]></dc:creator>
		<pubDate>Wed, 05 Nov 2025 01:23:06 +0000</pubDate>
				<category><![CDATA[-Writing Skills-]]></category>
		<category><![CDATA[B2B Sales Copy]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[Writing for B2B Audiences]]></category>
		<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[b2b sales copy]]></category>
		<category><![CDATA[level 1]]></category>
		<category><![CDATA[level 2]]></category>
		<category><![CDATA[member content]]></category>
		<category><![CDATA[writing for b2b audiences]]></category>
		<guid isPermaLink="false">https://b2bwritersinternational.com/?p=52726</guid>

					<description><![CDATA[Yes, you want ads to grab attention. But hype doesn’t work for B2B companies. Instead, help them be grateful they saw your ad.]]></description>
		
					<wfw:commentRss>https://b2bwritersinternational.com/2025/11/the-sweet-spot-where-b2b-companies-are-grateful-they-saw-your-ad/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Reality Blog: My B2B Writing Cold Prospecting Diary Continued</title>
		<link>https://b2bwritersinternational.com/2025/10/reality-blog-my-b2b-writing-cold-prospecting-diary-continued/</link>
					<comments>https://b2bwritersinternational.com/2025/10/reality-blog-my-b2b-writing-cold-prospecting-diary-continued/#respond</comments>
		
		<dc:creator><![CDATA[Martha Carlson]]></dc:creator>
		<pubDate>Tue, 28 Oct 2025 01:59:53 +0000</pubDate>
				<category><![CDATA[-Getting Clients-]]></category>
		<category><![CDATA[B2B Business Building]]></category>
		<category><![CDATA[Getting B2B Clients]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[getting B2B clients]]></category>
		<category><![CDATA[getting clients]]></category>
		<category><![CDATA[level 1]]></category>
		<category><![CDATA[member content]]></category>
		<guid isPermaLink="false">https://b2bwritersinternational.com/?p=52715</guid>

					<description><![CDATA[I admit it: I got discouraged and stopped cold prospecting. But I’m determined to build my business… so here’s how I got back on track.]]></description>
		
					<wfw:commentRss>https://b2bwritersinternational.com/2025/10/reality-blog-my-b2b-writing-cold-prospecting-diary-continued/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Start Before You&#8217;re Ready to Launch Your B2B Writing Business</title>
		<link>https://b2bwritersinternational.com/2025/09/start-before-youre-ready-to-launch-your-b2b-writing-business/</link>
					<comments>https://b2bwritersinternational.com/2025/09/start-before-youre-ready-to-launch-your-b2b-writing-business/#respond</comments>
		
		<dc:creator><![CDATA[Martha Carlson]]></dc:creator>
		<pubDate>Thu, 04 Sep 2025 09:04:38 +0000</pubDate>
				<category><![CDATA[-Getting Clients-]]></category>
		<category><![CDATA[-Running a Business-]]></category>
		<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Getting B2B Clients]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[free content]]></category>
		<category><![CDATA[getting B2B clients]]></category>
		<category><![CDATA[getting clients]]></category>
		<category><![CDATA[getting started]]></category>
		<category><![CDATA[level 1]]></category>
		<category><![CDATA[level 2]]></category>
		<category><![CDATA[level 3]]></category>
		<category><![CDATA[running a business]]></category>
		<guid isPermaLink="false">https://b2bwritersinternational.com/?p=52591</guid>

					<description><![CDATA[You can allow Hofstadter’s Law to slow you down. Or you can start before you’re ready and launch your B2B writing business now.]]></description>
		
					<wfw:commentRss>https://b2bwritersinternational.com/2025/09/start-before-youre-ready-to-launch-your-b2b-writing-business/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Reality Blog: My B2B Cold Prospecting Diary Tells Me a Lot</title>
		<link>https://b2bwritersinternational.com/2025/07/reality-blog-my-b2b-cold-prospecting-diary-tells-me-a-lot/</link>
					<comments>https://b2bwritersinternational.com/2025/07/reality-blog-my-b2b-cold-prospecting-diary-tells-me-a-lot/#respond</comments>
		
		<dc:creator><![CDATA[Martha Carlson]]></dc:creator>
		<pubDate>Tue, 15 Jul 2025 00:12:00 +0000</pubDate>
				<category><![CDATA[-Getting Clients-]]></category>
		<category><![CDATA[B2B Business Building]]></category>
		<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Getting B2B Clients]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Marketing Your Services]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[Social Media and Mobile Marketing]]></category>
		<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[getting B2B clients]]></category>
		<category><![CDATA[getting clients]]></category>
		<category><![CDATA[getting started]]></category>
		<category><![CDATA[level 1]]></category>
		<category><![CDATA[marketing your services]]></category>
		<category><![CDATA[member content]]></category>
		<guid isPermaLink="false">https://b2bwritersinternational.com/?p=52491</guid>

					<description><![CDATA[Responses to my cold outreach have been scarce. In analyzing my B2B cold prospecting diary, I learned a lot. And have more work to do.]]></description>
		
					<wfw:commentRss>https://b2bwritersinternational.com/2025/07/reality-blog-my-b2b-cold-prospecting-diary-tells-me-a-lot/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Reality Blog: I Never Wanted to Be a Writer. How Did I Get Here?</title>
		<link>https://b2bwritersinternational.com/2025/07/reality-blog-i-never-wanted-to-be-a-writer-how-did-i-get-here/</link>
					<comments>https://b2bwritersinternational.com/2025/07/reality-blog-i-never-wanted-to-be-a-writer-how-did-i-get-here/#respond</comments>
		
		<dc:creator><![CDATA[Martha Carlson]]></dc:creator>
		<pubDate>Tue, 08 Jul 2025 23:37:40 +0000</pubDate>
				<category><![CDATA[-Getting Clients-]]></category>
		<category><![CDATA[-Running a Business-]]></category>
		<category><![CDATA[B2B Business Building]]></category>
		<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[Getting B2B Clients]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Marketing Your Services]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[getting B2B clients]]></category>
		<category><![CDATA[getting clients]]></category>
		<category><![CDATA[getting started]]></category>
		<category><![CDATA[level 1]]></category>
		<category><![CDATA[marketing your services]]></category>
		<category><![CDATA[member content]]></category>
		<guid isPermaLink="false">https://b2bwritersinternational.com/?p=52481</guid>

					<description><![CDATA[My journey to the writer’s life hasn’t been easy. I never wanted to be a writer. But I'm here now. Here’s how I got here.]]></description>
		
					<wfw:commentRss>https://b2bwritersinternational.com/2025/07/reality-blog-i-never-wanted-to-be-a-writer-how-did-i-get-here/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Sales Enablement Copy for B2B Customer Service? Yes</title>
		<link>https://b2bwritersinternational.com/2025/06/sales-enablement-copy-for-b2b-customer-service-yes/</link>
					<comments>https://b2bwritersinternational.com/2025/06/sales-enablement-copy-for-b2b-customer-service-yes/#respond</comments>
		
		<dc:creator><![CDATA[Martha Carlson]]></dc:creator>
		<pubDate>Thu, 05 Jun 2025 09:51:43 +0000</pubDate>
				<category><![CDATA[-Getting Clients-]]></category>
		<category><![CDATA[-Writing Skills-]]></category>
		<category><![CDATA[B2B Business Building]]></category>
		<category><![CDATA[B2B Content]]></category>
		<category><![CDATA[B2B Emails]]></category>
		<category><![CDATA[B2B Sales Copy]]></category>
		<category><![CDATA[Free Content]]></category>
		<category><![CDATA[Getting B2B Clients]]></category>
		<category><![CDATA[Marketing Your Services]]></category>
		<category><![CDATA[Master Your Skills]]></category>
		<category><![CDATA[Writing for B2B Audiences]]></category>
		<category><![CDATA[B2B content]]></category>
		<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[b2b sales copy]]></category>
		<category><![CDATA[B2B video]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[free content]]></category>
		<category><![CDATA[level 1]]></category>
		<category><![CDATA[level 2]]></category>
		<category><![CDATA[level 3]]></category>
		<category><![CDATA[mastering your skillset]]></category>
		<category><![CDATA[writing for b2b clients]]></category>
		<guid isPermaLink="false">https://b2bwritersinternational.com/?p=52410</guid>

					<description><![CDATA[Think your sales enablement services are only for Sales teams? See how B2B customer service can be improved with sales enablement copy.]]></description>
		
					<wfw:commentRss>https://b2bwritersinternational.com/2025/06/sales-enablement-copy-for-b2b-customer-service-yes/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>3 Keys to Building Your B2B Client’s Brand Voice</title>
		<link>https://b2bwritersinternational.com/2023/10/3-keys-to-building-your-b2b-clients-brand-voice/</link>
					<comments>https://b2bwritersinternational.com/2023/10/3-keys-to-building-your-b2b-clients-brand-voice/#respond</comments>
		
		<dc:creator><![CDATA[Martha Carlson]]></dc:creator>
		<pubDate>Mon, 02 Oct 2023 21:22:24 +0000</pubDate>
				<category><![CDATA[-Running a Business-]]></category>
		<category><![CDATA[-Writing Skills-]]></category>
		<category><![CDATA[B2B Sales Copy]]></category>
		<category><![CDATA[Marketing Your Services]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[Working with Clients]]></category>
		<category><![CDATA[Writing for B2B Audiences]]></category>
		<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[level 1]]></category>
		<category><![CDATA[level 2]]></category>
		<category><![CDATA[level 3]]></category>
		<category><![CDATA[member content]]></category>
		<category><![CDATA[working with B2B clients]]></category>
		<guid isPermaLink="false">https://b2bwritersinternational.com/?p=50501</guid>

					<description><![CDATA[Learn three keys to building your client’s brand voice, keeping their voice consistent across platforms and over time.]]></description>
		
					<wfw:commentRss>https://b2bwritersinternational.com/2023/10/3-keys-to-building-your-b2b-clients-brand-voice/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>
