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	<title>John Mullen &#8211; B2B Writers International</title>
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		<title>Reality Blog: The Final Episode</title>
		<link>https://b2bwritersinternational.com/2016/12/reality-blog-the-final-episode/</link>
					<comments>https://b2bwritersinternational.com/2016/12/reality-blog-the-final-episode/#comments</comments>
		
		<dc:creator><![CDATA[John Mullen]]></dc:creator>
		<pubDate>Wed, 28 Dec 2016 05:03:58 +0000</pubDate>
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					<description><![CDATA[John Mullen reflects on his time writing the B2B Writing Success Reality Blog, his success over the last two years, and what’s to come. ]]></description>
		
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			<slash:comments>3</slash:comments>
		
		
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		<title>Reality Blog: A Writer’s Guide to Time Travel</title>
		<link>https://b2bwritersinternational.com/2016/12/reality-blog-a-writers-guide-to-time-travel/</link>
					<comments>https://b2bwritersinternational.com/2016/12/reality-blog-a-writers-guide-to-time-travel/#respond</comments>
		
		<dc:creator><![CDATA[John Mullen]]></dc:creator>
		<pubDate>Wed, 21 Dec 2016 05:01:48 +0000</pubDate>
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					<description><![CDATA[You may not have given it much thought, but timing your blog post can be very important if you want specific results from your content. ]]></description>
		
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		<title>Reality Blog: Santa’s Elves and Accountability</title>
		<link>https://b2bwritersinternational.com/2016/12/reality-blog-santas-elves-and-accountability/</link>
					<comments>https://b2bwritersinternational.com/2016/12/reality-blog-santas-elves-and-accountability/#comments</comments>
		
		<dc:creator><![CDATA[John Mullen]]></dc:creator>
		<pubDate>Wed, 14 Dec 2016 05:34:01 +0000</pubDate>
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					<description><![CDATA[As freelance copywriters, we don’t run the risk of coal in our stocking, but we still need an accountability “elf.”]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
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		<title>Reality Blog: The Season of Discounting Strategies</title>
		<link>https://b2bwritersinternational.com/2016/12/reality-blog-the-season-of-discounting-strategies/</link>
					<comments>https://b2bwritersinternational.com/2016/12/reality-blog-the-season-of-discounting-strategies/#respond</comments>
		
		<dc:creator><![CDATA[John Mullen]]></dc:creator>
		<pubDate>Wed, 07 Dec 2016 05:21:28 +0000</pubDate>
				<category><![CDATA[B2B Reality Blog]]></category>
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					<description><![CDATA[As the holidays get into full swing, stores try to get your attention with discounting strategies. Which of these have you seen?]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>Reality Blog: All I Want for Christmas Is…</title>
		<link>https://b2bwritersinternational.com/2016/11/reality-blog-all-i-want-for-christmas-is/</link>
					<comments>https://b2bwritersinternational.com/2016/11/reality-blog-all-i-want-for-christmas-is/#respond</comments>
		
		<dc:creator><![CDATA[John Mullen]]></dc:creator>
		<pubDate>Wed, 30 Nov 2016 05:00:15 +0000</pubDate>
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		<guid isPermaLink="false">http://www.b2bwritingsuccess.com/?p=6549</guid>

					<description><![CDATA[What’s on your Christmas list as a freelancer? John Mullen has some business-boosting ideas.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>Reality Blog: The Thankful Freelancer</title>
		<link>https://b2bwritersinternational.com/2016/11/reality-blog-the-thankful-freelancer/</link>
					<comments>https://b2bwritersinternational.com/2016/11/reality-blog-the-thankful-freelancer/#respond</comments>
		
		<dc:creator><![CDATA[John Mullen]]></dc:creator>
		<pubDate>Wed, 23 Nov 2016 05:25:50 +0000</pubDate>
				<category><![CDATA[B2B Reality Blog]]></category>
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		<guid isPermaLink="false">http://www.b2bwritingsuccess.com/?p=6525</guid>

					<description><![CDATA[John Mullen looks at the benefits he’s received from being a freelance copywriter. Here are some of the reasons he’s a thankful freelancer.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>Reality Blog: Online Bios that Bring People to Life</title>
		<link>https://b2bwritersinternational.com/2016/11/reality-blog-online-bios-that-bring-people-to-life/</link>
					<comments>https://b2bwritersinternational.com/2016/11/reality-blog-online-bios-that-bring-people-to-life/#comments</comments>
		
		<dc:creator><![CDATA[John Mullen]]></dc:creator>
		<pubDate>Wed, 09 Nov 2016 14:09:34 +0000</pubDate>
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		<guid isPermaLink="false">http://www.b2bwritingsuccess.com/?p=6472</guid>

					<description><![CDATA[Most online bios are dull and lifeless. Here’s how you can bring the bios on a company’s About page to life.  ]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
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		<title>Reality Blog: Your Computer Screen and Your Eyes</title>
		<link>https://b2bwritersinternational.com/2016/11/reality-blog-your-computer-screen-and-your-eyes/</link>
					<comments>https://b2bwritersinternational.com/2016/11/reality-blog-your-computer-screen-and-your-eyes/#comments</comments>
		
		<dc:creator><![CDATA[John Mullen]]></dc:creator>
		<pubDate>Wed, 02 Nov 2016 14:37:16 +0000</pubDate>
				<category><![CDATA[B2B Reality Blog]]></category>
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		<guid isPermaLink="false">http://www.b2bwritingsuccess.com/?p=6454</guid>

					<description><![CDATA[As writers, we spend hours in front of a computer screen. Here are some strategies to help alleviate tired and achy eyes.]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
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		<title>Reality Blog: The Most Important Copywriting Skill</title>
		<link>https://b2bwritersinternational.com/2016/10/reality-blog-the-most-important-copywriting-skill/</link>
					<comments>https://b2bwritersinternational.com/2016/10/reality-blog-the-most-important-copywriting-skill/#respond</comments>
		
		<dc:creator><![CDATA[John Mullen]]></dc:creator>
		<pubDate>Wed, 26 Oct 2016 05:36:11 +0000</pubDate>
				<category><![CDATA[B2B Reality Blog]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[Writing for B2B Audiences]]></category>
		<category><![CDATA[X-Article-]]></category>
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		<guid isPermaLink="false">http://www.b2bwritingsuccess.com/?p=6381</guid>

					<description><![CDATA[What is the most important copywriting skill? John Mullen finds the answer when imagining the Zombie Apocalypse.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>Reality Blog: Surefire Ways to Lose an Audience</title>
		<link>https://b2bwritersinternational.com/2016/10/reality-blog-surefire-ways-to-lose-an-audience/</link>
					<comments>https://b2bwritersinternational.com/2016/10/reality-blog-surefire-ways-to-lose-an-audience/#comments</comments>
		
		<dc:creator><![CDATA[John Mullen]]></dc:creator>
		<pubDate>Wed, 19 Oct 2016 05:18:43 +0000</pubDate>
				<category><![CDATA[B2B Emails]]></category>
		<category><![CDATA[B2B Reality Blog]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[X-Article-]]></category>
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					<description><![CDATA[The purpose of email marketing is to build relationships with prospects and clients. But these mistakes may drive off your audience.]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
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