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	<title>Bob Bly &#8211; B2B Writers International</title>
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		<title>Write Subject Lines That Get Your Email Opened</title>
		<link>https://b2bwritersinternational.com/2015/07/write-subject-lines-that-get-your-email-opened/</link>
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		<dc:creator><![CDATA[Bob Bly]]></dc:creator>
		<pubDate>Thu, 02 Jul 2015 05:35:27 +0000</pubDate>
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					<description><![CDATA[Prospects decide quickly if they will open your email. Here’s how to write subject lines that will get your emails opened … and read. ]]></description>
		
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		<title>Secrets of Successful B2B Lead Generation</title>
		<link>https://b2bwritersinternational.com/2014/11/secrets-successful-b2b-lead-generation/</link>
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		<dc:creator><![CDATA[Bob Bly]]></dc:creator>
		<pubDate>Mon, 17 Nov 2014 21:25:52 +0000</pubDate>
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					<description><![CDATA[Master copywriter Bob Bly presents his secrets for successful B2B lead generation in this video from the B2B Online Summit. ]]></description>
		
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		<title>Secrets of B2B Lead Generation</title>
		<link>https://b2bwritersinternational.com/2014/03/secrets-b2b-lead-generation/</link>
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		<dc:creator><![CDATA[Bob Bly]]></dc:creator>
		<pubDate>Fri, 28 Mar 2014 20:16:34 +0000</pubDate>
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					<description><![CDATA[Find out why copywriters who can write strong lead generation copy are always in high demand and discover some of their secrets. ]]></description>
		
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		<title>B2B Copywriting: Copy vs. Content Marketing</title>
		<link>https://b2bwritersinternational.com/2013/07/b2b-copywriting-copy-vs-content-marketing/</link>
					<comments>https://b2bwritersinternational.com/2013/07/b2b-copywriting-copy-vs-content-marketing/#respond</comments>
		
		<dc:creator><![CDATA[Bob Bly]]></dc:creator>
		<pubDate>Wed, 31 Jul 2013 14:44:22 +0000</pubDate>
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					<description><![CDATA[Bob Bly provides insight into the differences between B2B copy and content marketing and the role each plays in B2B marketing.]]></description>
		
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		<title>B2B Buyers Want Personal Benefits</title>
		<link>https://b2bwritersinternational.com/2013/06/b2b-buyers-want-personal-benefits/</link>
					<comments>https://b2bwritersinternational.com/2013/06/b2b-buyers-want-personal-benefits/#respond</comments>
		
		<dc:creator><![CDATA[Bob Bly]]></dc:creator>
		<pubDate>Wed, 12 Jun 2013 18:17:41 +0000</pubDate>
				<category><![CDATA[-Writing Skills-]]></category>
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					<description><![CDATA[Bob Bly examines a unique aspect of B2B copywriting – the dual needs and emotions of the B2B buyer.]]></description>
		
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		<title>7 Ways B2B Marketing Is Different</title>
		<link>https://b2bwritersinternational.com/2013/06/b2b-marketing-is-different/</link>
					<comments>https://b2bwritersinternational.com/2013/06/b2b-marketing-is-different/#respond</comments>
		
		<dc:creator><![CDATA[Bob Bly]]></dc:creator>
		<pubDate>Wed, 12 Jun 2013 16:50:13 +0000</pubDate>
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					<description><![CDATA[Bob Bly examines some important differences between copywriting for the consumer market and the B2B market.]]></description>
		
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		<title>B2B Marketing: 5 Big Myths</title>
		<link>https://b2bwritersinternational.com/2013/06/b2b-marketing-myths/</link>
					<comments>https://b2bwritersinternational.com/2013/06/b2b-marketing-myths/#respond</comments>
		
		<dc:creator><![CDATA[Bob Bly]]></dc:creator>
		<pubDate>Sat, 08 Jun 2013 18:45:36 +0000</pubDate>
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		<category><![CDATA[white paper]]></category>
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					<description><![CDATA[Bob Bly examines the myths that online and social media have replaced print direct response media and white papers in B2B marketing.]]></description>
		
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