Great to meet you, if ever so briefly today at Boot camp 2017 as you waited for Ted Capshaw to call you to the stage. Immensely useful presentation, BTW. I always enjoy your videos and columns. Seeing you live was an extra treat. Not that I’m sucking up or anything. (Hey, I didn’t say you “struck a dashing figure” just are a smart, helpful guy.)

You clearly present key fundamentals to B2B copy writing success: simple, straight forward and immediately functional. Especially helpful for simple, not-that-functional guys like me. What you do, including today’s post above I just read, is making my journey to becoming a high functioning B2B copywriter that much shorter.

Thanks again for the advice you gave me last summer on content for a Power Point presentation I gave to a Niagara area networking group of small business people. Many attending were in my “ideal client” category.

Happily they liked the presentation on the “12 most popular copy writing projects successful businesses commission today” They seemed to appreciate it’s simple, unsales-y tone and manner. A couple said added to their belief in my message.

They are now new clients who want me to write some targeted sales emails that hopefully get good reaction from readers clicking links to their new Landing pages. I’ll write them too.

Your advice has been a huge part of my small but steady progress.

Thanks again Steve.

Mike Hanson

P.S. I’m also proud you are a fellow Canuck.