Comments on: Are You a Copywriter or a “Profit Accelerator”?

By: Kris Olson

Kris Olson — Fri, 10 Jun 2016 16:03:56 +0000

Great article….major nuggets and a huge light bulb just went off on how to be way more valuable to a company than a copywriter. I have struggled with this as I have been a marketing consultant to many local brick and mortar businesses for the past 5 years. Even though I have done everything from web design, SEO, PPC, Social Media and more!… I feel as though none of it would come together for them without copy that sells! And although writing is my main passion when I take on a project I have always viewed the copy as a cog in the wheel. Joshua just showed me how it is the nucleus of the marketing plan and it totally changed my perspective on what I do. I would definitely be interested in more on this concept and how he structures his project planning with this in mind.

By: Kathleen Pacheco

Kathleen Pacheco — Fri, 10 Jun 2016 15:06:20 +0000

Dear Mandy,

This is a great article. But we need LOTS more info on how to do this. And Joshua seems like the best person to do this. How about a webinar? How about a program?

By: Charlotte Hicks Crockett

Charlotte Hicks Crockett — Thu, 09 Jun 2016 20:21:31 +0000

In reply to Lynn Little.

Lynn,
Thanks for the suggestion! I’ll see when Joshua could do a webinar for us.

Charlotte

By: Lynn Little

Lynn Little — Thu, 09 Jun 2016 19:49:18 +0000

Mandy,

This is the most important article that I have read from AWAI in the many months that I have been preparing myself to be a copywriter. What we should be doing is not promoting ourselves as someone who does copywriting (the ACTIVITY that we perform for clients) but as business consultants and profit generators (the OUTCOME that we provide for clients).

Please ask Joshua to put together and offer an AWAI webinar on this topic!

Lynn Little
New Circle of Success Member