Comments on: Direct Mail Isn’t Dead — So Get Clients With It! https://b2bwritersinternational.com/2014/10/direct-mail-isnt-dead-get-clients/ Thu, 01 Dec 2022 19:55:59 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Mac Bull https://b2bwritersinternational.com/2014/10/direct-mail-isnt-dead-get-clients/#comment-411 Wed, 29 Oct 2014 12:18:24 +0000 http://www.b2bwritingsuccess.com/?p=2990#comment-411 In reply to Louis Wasser.

Hi Cyndee and Louis,

Thank you both for the comments.

And Louis, since I am in Japan, I use traditional Japanese art postcards. The picture (art work) is the eye-catcher, then I put my copy/offer on the flip side. So my “secret” is to use regular communication postcards. Like the kind that you send to a friend when you are on “a trip” in Spain or wherever.

This technique has and continues to serve me well.

]]> By: Louis Wasser https://b2bwritersinternational.com/2014/10/direct-mail-isnt-dead-get-clients/#comment-410 Wed, 22 Oct 2014 14:37:01 +0000 http://www.b2bwritingsuccess.com/?p=2990#comment-410 Excellent, Mac! Great official and personal testimony to the effectiveness of direct mail. Do you personalize the post cards — or do you simply pre-print a selling message and sign your name on each mail piece?

]]> By: Cyndee Davis https://b2bwritersinternational.com/2014/10/direct-mail-isnt-dead-get-clients/#comment-409 Mon, 20 Oct 2014 21:50:09 +0000 http://www.b2bwritingsuccess.com/?p=2990#comment-409 Great article, Mac and thanks for the shout out! It’s exciting to hear you did so well with cards. I just oversized cards as well to test my envelopes/letters against. It’s all a lot of fun to play with. And, as you say, it’s fruitful. If it’s good enough for Bob Bly, it’s great for me!

]]>